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Privacy Policy

Last updated: July 7, 2026

Ethos National ("Ethos," "we," "us," or "our") operates the Ethos mobile application and the Ethos web application (together, the "App"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you use the App. By creating an account or using the App, you consent to the practices described in this policy.

Information You Provide

When you create an account and use Ethos, we may collect the following information that you provide directly:

Phone Number and SMS Verification

We collect and verify your mobile phone number as the primary method of confirming account ownership. When you sign up or sign in, we send a one-time verification code to your phone via SMS through our messaging provider, Twilio, Inc. (described below). By providing your phone number and tapping "Send code," you consent to receive a single verification SMS for that request.

Information Collected Automatically

When you use the App, we may automatically collect certain information, including:

Information We Do Not Collect

How We Use Your Information

We use the information we collect to:

Sensitive Behavioral Data

The App collects sensitive self-reported behavioral data. During signup, you are required to report the approximate number of times per month you viewed pornography before joining Ethos; answering this question is a condition of creating an account. In addition, if you opt in, the App provides private streak tracking for pornography and masturbation, including setback events. Private streak tracking is always optional. All of this data is handled with the highest level of care:

Data Sharing

Your name, group membership, accountability partner information, and certain activity metrics (such as effort scores and daily call completion) are shared with members of your accountability group and your accountability partner within the App.

Program administration depends on your community type:

Program administrators are permitted to access member information only to administer the program and are required to handle it appropriately.

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Third-Party Services

We use the following third-party services to operate the App:

These service providers may process your data on our behalf and are contractually obligated to protect your information. We do not authorize them to use your data for their own purposes.

Data Retention and Deletion

We retain your account data for as long as your account is active. You may delete your account at any time from the Ethos mobile app (Settings → Delete Account), from the Ethos web app (Profile → Delete Account), or by emailing support@ethosnational.org from the email address on your Ethos account. You may also request deletion of specific pieces of personal data without deleting your entire account by emailing the same address with the subject line Partial Data Deletion Request. We will verify any request and complete it within 30 days. Deleted data is also purged from our encrypted backups within 30 days.

When you delete your account we permanently remove your activity history, behavioral data (including all streak details, setback events, and questionnaire responses), push notification tokens, group and partnership records, notification history, and active sessions. We retain an alumni record containing only: your name, email address(es), phone number (if provided), your university, parish, or community and community type, the periods in which you participated, whether you served as a captain or board member, and your final and average effort scores. We retain the alumni record indefinitely to support alumni outreach and historical reporting; historical reporting otherwise uses anonymized, aggregate statistics that do not identify any individual. To request deletion of your alumni record, email support@ethosnational.org and we will remove it within 30 days. We also retain records of your legal acceptances (which document and version you accepted, and when) after account deletion, as proof of consent. For details, see our account deletion page.

Automatic deletion. Your account is automatically deleted, using the same process described above, when:

The alumni record is kept unless you also request its deletion. You will not receive a separate notice before automatic deletion occurs.

Data Security

We use industry-standard security measures to protect your information, including encrypted connections (HTTPS), secure password storage, and access controls on our servers. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Ethos is intended for men aged 18 and older. We do not knowingly collect information from anyone under the age of 18, and we collect your date of birth at signup to confirm your age. If you believe that someone under 18 has provided us with personal information, please contact us so we can remove it.

Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to:

To exercise any of these rights, please contact us using the information below. We will respond to your request in accordance with applicable law.

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion of your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. Residents of other states with comprehensive privacy laws may have similar rights and may exercise them using the contact information below.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date above and, where appropriate, through in-app or email notification. Your continued use of the App after any changes constitutes your acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Ethos National

995 N Pontiac Trail, P.O. Box 111
Walled Lake, MI 48390

Email: support@ethosnational.org